InvisibleCRM Provides Solutions that Bridge the Gap between Microsoft Productivity Tools and Business Applications

2008-01-30T09:56:00Z

InvisibleCRM helps enterprises increase user productivity and adoption by bringing line of business applications to user natural environments – Microsoft Outlook and Windows desktop. Customers get lower-cost solutions and interoperability between Microsoft and other CRM/ERP vendors. In other words people stay in the environment they are used to, and at the same time, have all the corporate data tightly integrated with the business logic of a corporate application.

Business Needs

User adoption is the key challenge for many enterprises aiming to make use of business applications. Users would often prefer to live in their natural environment — typically Microsoft Outlook and Office — rather than have to open a separate application. That is why for most software vendors’ customers tight integration with Microsoft Outlook plays a key role in their decision to choose a corporate system. Typically integration solutions provided by vendors themselves do not meet customer requirements in terms of usability and adoption.
Solution
InvisibleCRM is a Microsoft partner that has a set of productivity tools designed to bridge the gap between how business people work with line of business applications and how they work with
Outlook and other Microsoft applications. InvisibleCRM's Outlook integration Edition aims to make a business application more easily accessible and easier to use by providing synchronization capabilities and a common Outlook ‘look and feel’.
Benefits
·         Improved user productivity: the automatic synchronization of corporate data and email processing eliminates time-consuming tasks such as searching, updating and uploading emails and documents to an enterprise application.
·         Data quality and integrity: business people are enabled to link every email, appointment and other activities to business application objects, thus keeping a fuller corporate knowledge.
·         Increased flexibility: because InvisibleCRM stores information, documents and communications locally, users have the flexibility to work with accurate corporate knowledge whenever it is needed, even offline.

InvisibleCRM Joins Interop Vendor Alliance

2008-01-29T12:47:00Z

SAN FRANCISCO, January 22, 2007 – InvisibleCRM, the technology provider of tools engineered to bridge the gap between business applications and Microsoft desktop, announced today that it has joined the Interop Vendor Alliance which includes Microsoft, BEA, Red Hat, and other industry leaders. The Interop Vendor Alliance community of software and hardware vendors was established to connect people, data and diverse systems through better interoperability.

InvisibleCRM and Microsoft have worked on interoperability between Microsoft products and business applications. InvisibleCRM solutions are designed to bring corporate data to user natural environments – Microsoft Office and the Windows desktop. Users can work in the applications they are used to, and at the same time take advantage of the corporate knowledge and collaboration. Most notably, InvisibleCRM has engineered and delivered integration products for Salesforce.com, Amdocs, EMC Documentum, SugarCRM, and Webex.

“The Interop Vendor Alliance gives us the opportunity to work with leading independent software vendors to enhance our product offering with advantages of integrated and complimentary functionality”, said Vlad Voskresensky, CEO of InvisibleCRM. “We look forward to working with Microsoft to improve interoperability and develop best practices for our mutual customers,” he added.

“We are pleased to have InvisibleCRM as a member of the Interop Vendor Alliance," said Sam Rosenbalm, Interop Vendor Alliance manager, Microsoft. “Bringing together vendors like InvisibleCRM helps design and deliver robust solutions that improve user experience and productivity.”

About InvisibleCRM

InvisibleCRM, named as a Cool Vendor by Gartner, is a technology provider of tools engineered to increase user adoption and ROI of enterprise applications. InvisibleCRM was launched in 2005, and in just one year, it invented and turned into reality an ecosystem of revolutionary products, entered into partnership agreements with a number of leading business application vendors. Most notably, InvisibleCRM have designed and delivered solutions for salesforce.com, SugarCRM, Webex, EMC Documentum and Amdocs. According to Nucleus Research InvisibleCRM products offer unique "5 hour ROI". Additional information can be found at http://www.invisiblecrm.com.

About the Interop Vendor Alliance
The Interop Vendor Alliance is designed to better connect people, data, and diverse systems through enhanced interoperability with Microsoft technology. The organization serves as a collaborative forum for developing and sharing common technology models, facilitates scenario-based testing of multivendor solutions, and works to communicate additional best practices to users. Additional information about the Interop Vendor Alliance can be found at http://www.interopvendoralliance.org.